Did Tomorrow Ever Come?

It's past midnight on the 30th in Eastern USA,and the 'Big Launch' site is still up, with, presumably some of the 700 courses still available.

That means John Reese's $1 million day record still stands.

Just scooting through the avalanche of emails about this course I was struck by the unimaginative half-hearted approaches taken by 90% of the supposed 'top marketers' who were given affiliate status for the launch.

Almost without exception, they peddled out the pre-written 'official' emails. All the same.

Very few bothered to add a unique twist or their own bonuses - the hallmarks of the Reese launch - and by the looks of it, one of the keys to that campaign's success.

Why? Laziness? Lack of knowledge or confidence in the course? Greed?

And what happened to the thousands who had supposedly pre-ordered?

The course is probably great - I haven't seen it. Certainly, the dollars that have been banked by the originators and some of their early proteges have been impressive.

But its lynchpin is contracting others to create product for you. Now, that will add at least two pressures - one to every buyer's pocket, and one to the supply side of the equation, i.e. indirectly also to the buyers' pockets.

So the upfront price of $1500 needs to probably be doubled to cover production and marketing costs (PPC appears to be the recommended route).

And if 700 new contractors suddenly hit the available pool of suppliers, prices there can be expected to rise, pushing up that cost.

And interestingly, I came across a similar course a couple of months ago that costs less than $100. It even appears to use testimonials from some of the same people quoted in promotion for this course.

Not my cup of tea.