Cut Refunds by Half
I've heard it from a number of sources recently - somewhere around half of all refund requests for digital product sales are because of technical difficulties.
The numbers vary, but the biggest problem is that people lose the download link.
So simple. Set up one or more ways to ensure that people can always access the download link, and you'll immediately slash your refund rate.
Given that downloadable digital products are included in most Internet home work income business streams, that should translate straight to your bottom line.

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