The Value of Friendships in Business

John Reese has a long post about it on his Income.com blog. "The most important post you'll read about online business," he says. And what he talks about is nothing technical, nothing new... in fact, it's one of the oldest pillars of business in the world.

Friendships.

Who do you do business with if ever there's a choice? Yep, someone you know. If you know both of them and one is a friend? Yep, the friend.

"It's not what you know, it's who you know."

And one of the most-often used guru-bashing lines in sales copy relates to super-heros using super-hero frinds to sell a million dollars worth of stuff in a minute.

Time after time.

Does it work? Of course it does.

But note that the term is 'friendships', not 'contacts'. Big difference.

Now, watch how many ignore that difference and wonder what went wrong...