Is 'Soft Marketing' on Your Radar?

Successful businesses are beginning to practice what they're calling "soft marketing". To make sales today, they say, marketing efforts have to come in under the consumer's sales-pitch radar.

As the online world faces more and more 'fire sales' and gargantuan 'bonus' packs, the offline world too is being inundated with discounting such as car sales specials that drag purchases forward and leave the sales pipelines with very little to look forward to.

If you're not sure what 'soft marketing' is, here's a thought-provoking rundown...