So You Don't Have a Marketing Plan: Why Not?

Valerie Giles

“In today’s world of business it is more important than ever to reach, connect and communicate with your customers, because if you aren’t, someone else is,” says Pauline Tonkin, Principal and Marketing Director of Hunter Marketing Group. This is especially true for a small or home based business trying to create a place for themselves in today’s extremely competitive market. Looking at the big picture can be overwhelming. There’s an endless supply of marketing options that small or home-based business can take advantage of, such as pres releases, telemarketing, ad mail, brochures, web sites, e-mail campaigns and much more. But without a solid plan, you’re just be spinning your wheels. The sad reality is that the majority of small and home based businesses don’t approach their marketing in a strategic way. They may promote their business without clearly identifying their target market, or regularly use marketing campaigns without monitoring the results. Today we are bombarded with technology and new tools for reaching, connecting and communicating.

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