Long Live the King!

I don't know whether it's just me, or whether there really is a mood change taking place in Internet marketing.

Not so long ago the buzz was all about how to trick the search engines. Special reports, seminars (of course!) and software - all designed to give people a temporary boost in their search engine rankings.

Quite short-sighted when you think about it. After all, the search engines have a vested interest in keeping at least one step ahead of the pack.

And they have the financial and intellectual muscle to do that without breaking a sweat.

So why do people even bother - when with a simple change of mindset they can work with the engines and achieve the same results - long-term.

Much less work, much more benefit - to all concerned.

Ken Evoy has been spouting the 'content is king' mantra since 1999 or before, and gradually more and more are beginning to echo the call.

Even the latest marketing software is recognizing and building on that fact. Traffic on Steroids, Secret Money Generator, Content Desk, Metawebs to name a few, plus all the RSS and blog feast.

It's got to be a healthy sign!