How Would You Redirect Latent Talent?

There is an amazing pool of technical talent squandered on the Web every day.

It's a bit like graffiti artists, those frustrated Matisses who recolor neighborhoods not - as some claim - to state their independence - but simply to blow off boredom.

I link the two because of the fundamental waste of talent and the consequent cost to society as well as the individuals.

Today I was working in a private membership site, having spent some time creating my own 'masterpiece'. Finally it was 'ready' so I clicked to the next stage - and got a '404', page not found, error.

Unusual, but by the time I'd hunted around and said unkind words for a while I hit the home page - and discovered a black-faced and profane advertisement. Which then redirected to the site run by the idiots responsible.

This time I use the word 'idiots' because of the quality of the content at that site.

Yet technically, the place is quite marvellous.

How much better off would those people - and the world in general - be if that talent could be redirected?

Anyone got any ideas how?