Internet Inspirations

Listening to a conversation between an Italian and a Slovenian today about RSS - 'just one of the communication channels opening up to marketers' - I was struck by just how global this industry is.

We get so used to American accents online that it's easy to fall into the notion that that's the whole scene .. albeit with the odd UK or Australian accent here and there, and increasingly, an Asian one or two.

And the lingua franca that allows it - the English language.

So many of us living in isolation speak only English, and often mutter about the marketing and technical difficulties of trading online.

But I really take my hat off to those who master not only those hurdles, but do it in another language.

And then turn around and offer written and audio visual products in that foreign language.

Inspiring stuff!