How Quickly Can Prices Rise?

One of the tactics Internet home work income business folk notice fairly early is the 'Buy now before the price goes up' prompt.

Unfortunately, many of these calls are governed by a script that automatically increments the date to a day or two ahead of whenever you access that page.

Come back a week later and the same breathless urgency is evident - except the cut-off date is still a day or two away.

Understandably, many of us discount such deceptive practices and make a mental note to mistrust that marketer in future.

Recently, though, I've noticed a new twist appearing - and so far, the examples I've seen have been genuine.

It works by advertising a schedule. The price today is X; it will rise to 2X, then 3X ... etc. The latest example is Mark Hendricks' Internet Success System.

Like Ken Evoy, whose original Penny Stocks Mining site used this technique, Mark has built a reputation for honesty and doing what he says he will do. So I've no doubt that delaying will mean buyers will pay more.

A few other recent ones have been even more specific. They've published a table with dates and prices.

I didn't follow any of them, so I'm not sure if they stuck to the schedules. But assuming they did, I suspect this method is quite powerful.

It eliminates the need to price test ahead of time, imparts a sense of urgency, and basically gives the buyer the opportunity to set their own price.

(Setting their own price, by the way, rarely works - it confuses most people so much they never decide, which means you lose the sale. This way that impasse never occurs.)

The big unknown, though, is trust. For this to work to its capacity, marketers will need to expertly establish trust and credibility. And I don't mean by sticking up a host of 'rent an endorsement' testimonials.

That will be the linchpin.