Customers Have Expectations!

Hard on the heels of yesterday's comment about trust, came this note from Verisign.

They say market research shows that you can increase your web site sales and/or customer usage simply by showing your customers you take their security seriously.

Gregg Rowley, Managing Director of VeriSign Australia, says:

• 64% of online shoppers have failed to complete an online purchase because they didn't get a sense of security and trust when it came time to provide payment information (Source: TNS study, July 2004).


• 85% of users are concerned about being a victim of identity theft (Source: InsightExpress, June 2004).


• 80% of online shoppers expect to see a trust mark displayed on a Web site's home page. (Source: TNS study, July 2004).

The company has a research summary available: Consumer Awareness and Concerns.

It's designed to explain consumer concerns regarding online security and spending, and how third-party trust marks - such as theirs - increase the likelihood consumers will buy.