Home Business Welcomes

Today I made a journey to the local shopping mall. It's a journey I rarely make, and one which takes me far farther from my comfort zone than 'commuting' all over the world via the Internet.

And what a pleasant surprise!

First I went to the library. They've completely rearranged it since my last visit. Patrons are now made welcome! What a novel idea!

Lounge chairs and magazine racks just inside the front door, a newspaper reading area nearby, computers tucked out of the thoroughfare, staff aligned in a position where they can see and help customers ... Wonderful.

Then I went to service counters in two separate agencies. And the ladies behind the counter were not only pleasant, but downright helpful and cheerful.

If this keeps up, I might just have to return to 'real world' business.

Therein lies a profound lesson for us online home work junkies. Just what would it take to ramp up the welcoming and relationship building of our web sites and communications?

Mmmm ... real food for thought.