Customer Acquisition Vital

What is the primary purpose behind your marketing?

No, it's not to sell widgets or even to service them.

It's to acquire customers. Offline or online, the fundamentals remain the same.

"Lifetime customer value" is a concept rarely spoken about in home based business circles, yet it's a vital mindset.

The most expensive sale you'll ever get it the first one. Even if you use 'free' advertising methods, there is a cost involved - usually that most precious commodity - your time. And it is limited.

Once you fully satisfy that customer, selling to him or her again will cost you much much less than it did the first time.

And your customer doesn't have to go through the hassle and the stress of finding what s/he wants, and then finding someone s/he trusts to buy it from.

That's what 'backending' means. It's a win-win proposition.

What are you doing to further your customer acquisition?