The Advantages of What We Already Know

Speaking over the weekend with people who use computers but have very little interest in the Internet, was a real eye-opener.

Late last year someone commented in an email that 'anyone who's been in this [Internet marketing] business for 3 months knows enough to completely confound anyone who hasn't."

It stuck in my memory, but sounded a bit spacey at the time. But now I think they were probably right.

I was running through a couple of very surface, obvious things that websites do and provide, and my visitors' mouths were hanging open.

At first I thought they were putting it on, but quickly realised that no .. smart cookies though they are offline, this was science fiction to them.

Sometimes it takes the eyes of an outsider to make you realise the vlaue of what you already know.

And that, in turn, boosts confidence and 'possibilities'. Not to mention inspiration.

Now ... re-evaluate ... just how much can you achieve in 2005?